Role of Big Five Personality Factors of Managers and Entrepreneurial Service Creativity of Hotels in Bayelsa State

Authors

  • Timinepere Ogele Court University of Africa, Toru-Orua
  • Emmanuel Akpoebi Dennis Isaac Jasper Boro College of Education, Sagbama, Nigeria

Keywords:

Big-five personality, Managers, Entrepreneurship, Service creativity, Hotels

Abstract

The study explored the big-five personality factors of managers and entrepreneurial service
creativity of hotels in Yenagoa metropolis, Bayelsa State. A cross-sectional survey design was
applied while a sample 224 managers was selected through a simple random sampling procedure.
A structured questionnaire was employed for data collection after the determination of reliability
and validity of the measurement model through the application of Cronbach alpha, composite
reliability, average variance extracted, construct validity. The data were analyzed through Partial
Least Square regression with structural equation modelling (PLS-SEM). The results showed that
the big-five personality factors of openness to experience, conscientiousness, neuroticism of
managers had a positive and significant effect on entrepreneurial creativity of hotels, extraversion
of managers had a positive but no significant effect on entrepreneurial creativity while
agreeableness of managers had a negative and no significant effect on entrepreneurial creativity
of hotels. From the findings of the study, we concluded that big-five personality factors of
managers are crucial to the entrepreneurial creativity of hotels. We recommended that hoteliers
should be concerned about the personality of managers appointed to oversee their hospitality firms
to ensure entrepreneurial service creativity to attain outstanding patronage from guests and the
clientele

Author Biographies

Timinepere Ogele Court, University of Africa, Toru-Orua

Department of Business Administration

Emmanuel Akpoebi Dennis, Isaac Jasper Boro College of Education, Sagbama, Nigeria

Department of Educational Psychology, Guidance and Counselling

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Published

2024-06-06

How to Cite

Court, T. O., & Dennis, E. A. (2024). Role of Big Five Personality Factors of Managers and Entrepreneurial Service Creativity of Hotels in Bayelsa State. FUW-International Journal of Management and Social Sciences, 9(2). Retrieved from https://fuw-ijmss.com.ng/index.php/fijmss/article/view/94